TECH EVENTS
Technology events have evolved from in-person meetups and large conferences, to digital marketing webinars and online livestreams. Capturing audience attention during global digitization means methods of the past don’t work today, as we fight for engagement in a noisy online world. You have competing priorities from product, marketing, and your customers - and need to boil them down to a captivating online event. The challenge lies right there - merging collective interests into a cohesive program that promises customer engagement, under urgent timelines and growing viewer expectations.
Looking to scale your event?
At Google, I’ve planned, designed, moderated, and hosted our largest tech events both in-person and virtual. This includes the live broadcast of the largest annual marketing conference, Next onAir (with over 35K attendees and 700K live viewers), plus Devfest onAir, To the Cloud Your Way, and AI Digital, totally over 1.7M views. My work includes designing multi-day programming, interviews with executives and thought leaders, short-form technical videos, demos, booth walk throughs, and interstitials.
My mission.
My mission is to utilize my expertise in program planning, content selection, authoring, and alignment across Product, Engineering, Marketing, and leadership to bring you an event that draws your most coveted viewers and customers.My method.
Content targeting
It all begins with identifying your audience. My method is to fine tune content selection depth, breadth, and scope to align best with your target viewership. I’ll design a comprehensive program that balances the needs of differing audience groups, whether technical, business, or industry-focused.
Theme alignment
We’ll discuss ways to optimize content categorization in distinct themes according to product, executive, and marketing priorities. These themes will act as a funnel to drive practitioners and learners to consume content most relevant to them, and increase the probability of resulting action.
Audience engagement
With the onset of COVID-19, not only have I seen the importance of online content skyrocket, but also the need for higher engagement. Creating meaningful programming accompanied by an interactive, community-focused strategy must be uniquely suited to your product, audience, and business goals.
Find out if I am the right fit for your needs and learn about pricing.